Stanley explained of GameStop's decision-making, 'We have 62 million customers coming to our doors every year. 'When Mark and I were talking about how the market's evolving and looking ahead and bringing more to players, we started connecting on that particular topic, and we were serendipitously working on a pitch for Song of the Deep, and sparks ignited.' For us as a company that thrives on creativity and loves building new worlds, that's a place we love to be as well,' Price said. 'We've all noticed a resurgence of indie titles over the years, and what's awesome about that is that the smaller titles tend to take more creative risks and deliver something that's very different than, say, the AAA, more realistic titles. Stanley and the GameStop team were excited about Song of the Deep's story, visuals and mechanics and, in an opportunity to find a new way to reach their audience, set out to help Insomniac release the game. The two met at Insomniac's Burbank offices, where Price told Stanley about the idea for Song of the Deep. The partnership built out of a conversation between Price and GameStop's Mark Stanley.

We have full creative control over what the game is and how it's being developed, and GameStop has been incredibly collaborative and supportive of everything we're doing,' Price said during a recent visit to Insomniac's headquarters in Burbank, Calif. 'Insomniac owns the intellectual property.

Gamestop best games of 2016